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国际广告主协会联盟iuaa是否就是wfa的前身?

The World Federation of Advertisers 感觉就是国际广告主协会联盟(International Union of Advertisers Associations, IUAA),但是网络上暂时查不到相关的确认资料,只能根据推定。
1997四川人民出版社《广告词典》告诉IUAA是1953年由比利时法国意大利瑞典瑞士的广告主协会组织建立的,会址在布鲁塞尔。
而WFA的网站地址是 http://www.wfanet.org/
上面有50周年的纪念页面 http://www.wfanet.org/press/anniversary.asp

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2005-5-10 11:27 , 阅读权限: 1

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QUOTE
THE WORLD FEDERATION OF ADVERTISERS (‘WFA’)
Created originally in 1953 as The International Union of Advertisers Associations (IUAA), the World Federation of Advertisers today comprises nearly 50 National Associations of Advertisers from five continents and around 30 Corporate Members.
Indirectly, through the members of its National Advertisers Associations, and directly with its corporate members, the WFA represents US$ 370 billion of annual advertising investment and represents more than 5000 companies in national and multinational environments. Via its members, the WFA covers around 85 percent of global advertising expenditure. WFA is the only global organisation representing the common interests of advertisers.

Sovereign Publications Limited'
又查了下 说明了上面的推定 但是这里没有说到成立WFA的时间等因素 big_004.gif

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2005-5-10 11:41 , 阅读权限: 1

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