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On February 27, 2006 HEC celebrated the 20th anniversary of its Arts and Culture Management major. Yves Evrard, Professor of Marketing and Director of the Arts and Culture Management major speaks about this popular program and the presence of the arts on campus.
What role does arts management play in today’s business world?
How does the Arts and Culture Management major build the skills necessary for careers in the culture sector?
What types of students are attracted to this major?
In what other ways does HEC promote art on campus?
sinofrance_hec.pdf (1.4 MB)
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