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NEW YORK (AdAge.com) -- News organizations are keen to cover a potential Iraq conflict with greater depth than last decade's Gulf War. But it will require reconciling  
 
enormous editorial expense with an expected revenue dip when hostilities begin, as key advertisers remain reluctant to appear near images of war.

Newsweek editor Mark Whitaker said his magazine would have 31 correspondents and photographers \"in the region.\" His counterpart at Time Inc.'s Time, Jim Kelly, said his magazine was deploying \"a couple dozen people,\" of which \"at least\" 15 were not previously there. Janet Robinson, president-general manager of The New York Times, plans to have 30 journalists covering the conflict from the Middle East.

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